Multi-channel:
When reaching out to prospects or candidates, it's important we don't rely on a single channel. Oftentimes candidates and prospects will spend most of their time in different places. One may regularly check their email, but never use LinkedIn and vice versa. Maybe they even prefer a good old-fashioned telephone call! In fact, phone call steps accounted for 60% of meetings booked in 2024 campaigns. Taking a multi-channel approach significantly increases our chances of successfully engaging that individual. Current data shows that using 3 channels doubles the number of booked meetings compared to 1.
Multi-touch:
When reaching out to prospects or candidates, attempting to engage them more than once is a widely accepted practice. It can be hard to understand the optimum approach for engagement, but the data helps us gain a clearer picture: more touchpoints = more meetings booked, with 70% of all meetings booked occurring after the 3rd touchpoint.
We recommend aiming for 8 steps for Business Development and 6 steps for Candidate Sourcing campaigns, but at least 4 steps are crucial for success. Our recent data shows campaigns with 4 or more steps have 4x the conversion rate of campaigns with only 1 step.
Ensure to mix your multi-touch approach with multiple channels such as phone, email, and LinkedIn for the best results.
Quality:
Having analyzed over 100 million pieces of outreach executed via the SourceWhale platform, we can spot patterns in the most successful approaches for both prospects and candidates. We've found that the target group size and personalization are key drivers to success. Personalizing your outreach generates higher engagement rates and hyper-personalizing your outreach for each contact doubles your chances of engagement. Our data also shows campaigns targeting less than 100 prospects or candidates achieve 3x the meetings booked rate compared to those targeting over 300 prospects or candidates.
Quantity:
Quantity is key; consistent usage and regular outreach will generate top performers within your team. Your CRM/ATS integration is also a vital piece of the MMQQ methodology. When connected, SourceWhale will automatically sync data and completed activities to your CRM/ATS platform saving recruiters an average of 1 hour per day. With 20+ hours saved per month, this increases the time you have to spend on revenue-generating activities.