Compliance with legislation is crucial to ensure the legality and effectiveness of your multi-channel outreach. SourceWhale helps you navigate and comply with key regulations. This article will cover three essential compliance areas: SMS Messagin (A2P 10DLC), UK Dialer Compliance (Know Your Customer) and US Dialer Deliverability (STIR/SHAKEN), as well as information on how to check your compliance status in SourceWhale.
SMS Messaging (A2P 10DLC)
What is A2P 10DLC?
A2P 10DLC (Application-to-Person 10-Digit Long Code) is a system in the United States designed to provide a sanctioned method for businesses to send SMS and MMS messages using standard 10-digit long codes. This system ensures that business messages are distinguishable from personal messages, reducing spam and enhancing deliverability.
Who is it relevant for?
Teams sending SMS to United States numbers.
Why is it Essential?
Compliance with A2P 10DLC helps businesses ensure that their messages reach intended recipients without being marked as spam. It also protects carriers and consumers from unwanted messages. By registering your messaging campaigns, you gain higher throughput rates and message deliverability.
Consequences of Non-Compliance
Failure to comply with A2P 10DLC can result in:
Higher rates of message filtering and blocking.
Fines and penalties imposed by carriers.
Potential suspension of messaging services.
What do I need to do to register?
To register for A2P 10DLC, you need to provide your business information through the form in the Admin settings Compliance tab. SourceWhale will handle the registration process on your behalf. Information required includes:
Business name and address
Registration number
Key contact details
For a detailed guide on A2P 10DLC registration, refer to our comprehensive help guide here.
UK Dialer Compliance (Know Your Customer)
What is Know Your Customer (KYC)?
KYC is a process used by businesses to verify the identity of their clients and ensure they are conducting legitimate business activities. This verification typically involves collecting and verifying information such as the client's name, address, and other identifying details.
Who is it relevant for?
Teams making calls to United Kingdom numbers.
Why is it Essential?
KYC helps prevent fraud, money laundering, and other illicit activities by ensuring that businesses know who they are dealing with. It enhances trust and security within the communication ecosystem, protecting both the service provider and the recipients of the communications.
Consequences of Non-Compliance
Failure to adhere to KYC requirements can lead to:
Legal repercussions and fines.
Damage to business reputation and trust.
Suspension of Dialer services.
What do I need to do to register?
Registration requirements for KYC vary depending on where your business is registered. Generally, you will need to provide information such as:
Business name and address
Registration number
Key contact details
Identification documents for business owners or key personnel
For a detailed guide on KYC registration, refer to our comprehensive help guide here.
US Dialer Deliverability (STIR/SHAKEN)
What is STIR/SHAKEN?
STIR/SHAKEN, or SHAKEN/STIR, is a framework designed to combat caller ID spoofing by verifying the authenticity of phone calls in the US. SHAKEN (Signature-based Handling of Asserted information using toKENs) and STIR (Secure Telephone Identity Revisited) work together to ensure that the caller ID information transmitted with a call is accurate and has not been tampered with.
Who is it relevant for?
Teams making calls to United States numbers.
Why is it Essential?
This framework is crucial for maintaining trust in voice communications. It helps reduce the prevalence of robocalls and fraudulent calls, which can harm recipients and erode trust in telecommunication systems. Verified calls are more likely to be answered and trusted by recipients.
Consequences of Non-Compliance
Non-compliance with STIR/SHAKEN can result in:
Increased call blocking and labeling as spam by carriers.
Fines and penalties from regulatory bodies.
Deterioration of trust in your communication services.
What do I need to do to register?
To register for STIR/SHAKEN, you need to provide your business information through the form in the Admin settings Compliance tab. SourceWhale will handle the registration process on your behalf.
For a detailed guide on STIR/SHAKEN registration, refer to our comprehensive help guide here.
Checking Your Compliance Status in SourceWhale
Admins can easily check the verification status for UK Dialer Compliance, US Dialer Deliverability and SMS messaging from the Admin settings Compliance tab. Here’s how:
Access the Admin Panel: Log in to your SourceWhale account and navigate to the admin panel.
Go to Compliance Tab: In the admin panel, find and select the 'Compliance' tab. This section provides an overview of your compliance statuses.
View Verification Status: Each compliance area (UK Dialer Compliance, US Dialer Deliverability, SMS Messaging) will have its section displaying the current verification status. Green indicators signify compliance, while red indicators highlight areas needing attention.
Update Information: If any section shows non-compliance, fill in the required information shown to submit your details for verification.
By ensuring compliance with these regulations, SourceWhale helps you maintain the integrity and effectiveness of your communication channels. For detailed guidance on managing compliance, please refer to the admin panel documentation.