While open rates can offer some useful insights into your campaign's success, they shouldn’t be the only measure you consider. SourceWhale provides several additional metrics that can help provide a clearer picture of how your campaign is performing.
Click Rates
Click rates show how many recipients engaged with the links in your email. While this metric can indicate interest, it’s important to note that bots can also trigger clicks. Therefore, click rates should be analysed alongside other metrics for a more accurate understanding of engagement.Reply Rates
A high reply rate is a strong signal that your email resonated with recipients and prompted them to respond. The number of replies directly reflects how compelling your outreach was, making this metric a valuable indicator of success. This rate reflects interest and disinterest, so combine this with Interest rates for a clearer understanding of your success.Interest Rates
By utilizing sentiment analysis, SourceWhale helps you identify genuine interest in your outreach with the Interest rate. This provides an additional layer of insight into how many people are responding favorably to your outreach.
Meeting Rates
The ultimate goal of a campaign is to drive real-world interactions. Meeting rates provide the most direct insight into how effectively your emails are converting engagement into live conversations. These are the true measure of a campaign's success.
We recommend using a combination of these metrics in order to build a detailed and accurate picture of your campaign's success.
Read our guide The Realities of Open Rate Tracking for a deeper dive into the limitations and pitfalls of relying solely on open rates.