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How to Use the Content Coach Feature
How to Use the Content Coach Feature

A new SourceWhale feature that guides you through your campaign content creation and offers suggestions to enhance your outreach.

Jordan Longtin avatar
Written by Jordan Longtin
Updated over a week ago

Learn how to get the most out of our Content Coach feature! Follow the steps below.

Step 1

Begin drafting content at any step of your campaign. As you begin writing content, you should notice a circle with a number in the bottom left corner of the text box.

Step 2

Click on the circle and a Suggestions box will pop up on the right side. The Content Checker will scan your copy in real-time and offer suggestions based on best deliverability practices.

Step 3

Hover your mouse over any of the "Need Work" statements to view the suggestions for your content.

Hovering over some of the rulesets will also highlight the text that needs work within the outreach step:

Here are our best practices for each of the suggestion features in our Content Checker:

  1. Long Subject Line: Subject lines should ideally be less than 60 characters long.

  2. Spam Filter Phrases: Your email should not contain any spam phrases. E.g. opportunity or urgent.

  3. Long Email Content: To ensure effective communication, keep your outreach emails under 700 characters and your follow-up emails under 400 characters.

  4. Too Many Links: Limit the number of links in your email to 2 or less.

  5. Too Many Images: Try to limit the number of images in your email to 3 or less.

  6. Not Enough Custom Fields: Your email should contain at least 3 custom fields.

  7. US Grade Reading Level: This should be at a reading level Grade 8 or less. The US Grade Reading Level tests are readability tests designed to indicate how difficult a passage in English is to understand.

  8. Long Sentences: Your email should ideally not contain any long sentences (more than 20 words).

  9. Title Case: The subject line of your email should be in title case. The first letter of each word in your subject line should be capitalised.

  10. Numbers or Punctuation: Avoid numbers and punctuation in the subject line.

  11. Question Asked: Your email should contain a question, we suggest a call to action.

  12. Cliche Phrases: Avoid cliché phrases in your email.

  13. Hedging Phrases: Your email should not contain any hedging phrases. A hedging phrase is a word or phrase used in a sentence to express ambiguity, probability, caution, or indecisiveness about the remainder of the sentence, rather than full accuracy, certainty, confidence, or decisiveness. E.g. "I think" or "it's possible".

  14. Uncommon Words: Your email should not contain any uncommon words. An uncommon word is a word that could be used in daily life but is hard to understand. E.g. juxtapose or debacle.

  15. I:You Ratio: The ratio of 'I' (or company name or 'we') to 'You' in your email should be 1:2 or higher.

  16. Reading Time: The estimated reading time for your email should ideally be 20 seconds or less.

Each of these rules contributes to a total score. Scores of 70 to 80 are considered "needs work", scores of 80 to 90 are considered "almost there", and scores of 90 or above are "good to go".

Stuck or need some help? Click on the chat icon at the bottom right-hand corner to connect with our support team! 💬

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