The Spintax variable offers a simple yet effective way to enhance email deliverability by dynamically rotating through a selection of chosen phrases or words.
This ensures varied content is present in every email that goes out, helping your outreach land in the inbox rather than the spam folder.
What is Spintax?
Spintax is short for "spinning syntax," and is a method used to create multiple variations of words or phrases in your outreach. This helps automatically personalize and diversify the messages you send.
How to use the Spintax variable
Step 1: Inserting a Spintax variable
Navigate to the campaign step editor and place your cursor at the location where you'd like to insert the Spintax variable.
Click on the "Spintax" option in the list of available variables. This action will automatically insert a {{Spintax}} placeholder at your cursor's position.
Immediately after inserting the variable, a popup window will appear. In this popup, you can enter up to five different words or phrases that you want the system to randomly select from when sending out emails.
💡 If you want to vary your opening greeting, you could enter options like "Hello" "Hi" "Greetings" and "Hey".
Confirm Your Entries: Once you've entered your desired phrases, confirm your choices. The system will then display these entries in the campaign step editor as {{Spintax | Phrase 1 | Phrase 2 | Phrase 3 | Phrase 4 | Phrase 5}}.
Step 2: Previewing the Spintax
To see how the spintax variable appears in your outreach, view a contact's profile on LinkedIn and open the extension.
From the campaign dropdown list, select the campaign with the Spintax variable.
When viewing the campaign step, the system will automatically replace the spintax variable with one of the specified phrases at random.
Deliverability benefits
Using the Spintax feature can enhance your email deliverability by:
Reducing the Risk of Spam Filters: Unique email content lowers the likelihood of being flagged as spam.
Improving Sender Reputation: Consistently varied content helps build a positive sender reputation.