When reaching out to clients or candidates, attempting to engage them more than once is a widely accepted practice. It can be hard to understand the optimum approach for engagement, but the data helps us gain a clearer picture. We’re 5x more likely to book a meeting with a client from an 8-touch approach compared to just 3. On Candidate sourcing you’re 3 x as likely to engage the individual with a 6 step approach compared to a 3-touch approach. Ensure you mix up your multi-touch approach with multiple channels such as phone, email and LinkedIn for the best results.