To help you personalise the content in your messages and subject lines, SourceWhale has provided an extensive menu of 'variables'. These variables use the data of the contact you are reaching out to make it a less generic email or message.
Inserting a variable
The variable brackets are located in the toolbar at the bottom of the main body. You will need to click into the variables tab in the toolbar and insert the variable you want (you cannot type it).
When the email is sent to the contact, the variables will be filled in, as shown below:
SourceWhale Variables
Here is a description of the variables that you can use to personalise the content in your campaign steps, the following variables will be filled in when the contact is added to the campaign and the emails are scheduled to be sent out:
First Name:
{{firstName}}- These will automatically fill in the targeted individual's First name in the email.Last Name:
{{lastName}}- These will automatically fill in the targeted individual's Last name in the email.Company:
{{company}}- When targeting an individual at a specific company, this will automatically fill the individual's company's name in the email. It will also strip out common endings such as Ltd and Inc which if included can make emails sound odd. For example, if contacting someone at SourceWhale (whose profile said they worked for SourceWhale Ltd) through LinkedIn, it would strip out the Ltd, making the email sound more natural.Previous Company:
{{previousCompany}}- When referencing an individual's work at a previous company, this will automatically fill the individual's previous company's name in the email. It will also strip out common endings such as Ltd and Inc which if included can make emails sound odd. For example, if contacting someone at SourceWhale (whose profile said they worked for SourceWhale Ltd) through LinkedIn, it would strip out the Ltd, making the email sound more natural.School / University:
{{school}}- When referencing an individual's School or University, this will automatically fill the individual's school in the email.Role/Job Title:
{{role}}- This will automatically input the individual's specific role/job title in the email.Salutation:
{{salutation}}- This will provide the entire salutation for the contact (i.e., 'Dear Mr Hogwood'). There is no need to put 'Hi', 'Hello', 'Dear', or other such greetings in front of this variable, as it provides it already. This variable works in English, German, French, Dutch, Danish, Swedish, Japanese, Latvian, Spanish, Italian and Korean.Location (City):
{{city}}- This will automatically identify the city where they live, allowing you to target them with roles located within or near the city.Location (State/County):
{{state}}- SourceWhale's Location (State/County) variable will automatically identify the state or county where candidates live, allowing you to target them with roles located within the state/county.Location (Postal Code):
{{postcode}}- This will automatically identify the Postcode where they live, allowing you to target them with roles located within or near the postcode.Location (Country):
{{country}}- This will automatically identify the country where they live, allowing you to target them with roles located within their country, thus providing a more personalised approach.GitHub Repo:
{{repo}}- Only works on Github and pulls out the name of that person's best GitHub repository based on; most starred, most forked, and with the least amount of bugs.
There are some variables that will not be filled in the email until just before the email is actually sent. This is to ensure maximum accuracy on the variables being filled in as they are dependant on certain times, days of the week or your personal information (i.e. Sender First name...).
The following variables will only be filled out before the email is sent
Email address:
{[emailAddress]}- Email Address is replaced by the primary email address of the recipient.Time of Day:
{[timeOfDay]}- Will be filled in with either of the following depending on what 'Time of Day' your email is being sent: 'Morning', 'Afternoon', or 'Evening'. If you want to, you will need to add 'Good' before the variable. Note: If you are not using the "prefer contact's timezone" option, the variable will adjust to the timezone you are located in. However, if you are using the "prefer contact's timezone" it will adjust to wherever the person you are contacting is.Custom Variables (1,2,3,4):
{{customVariable}}- These will allow any SourceWhale customer to input any personalised variables from a spreadsheet into their outbound emails. Find more information here
Day of the week:
{[dayOfWeek]}- When creating campaigns on SourceWhale you will have emails being sent out on differing weekdays. Therefore, SourceWhale's 'Day of the week' variable will automatically fill in the day of the week when the email is outbound.
Tomorrow/Monday:
{[tomorrow]}- Tomorrow is replaced by "Tomorrow" unless the message is sent on a Friday/Saturday, in which case it is replaced by "Monday". This variable will not be filled out in the email.Two working days:
{[twoWorkingDays]}- When getting an email ready to be sent in two working days' time, SourceWhale will automatically recognise that delay and input the correct days.Previous Step day:
{[previousStepDay]}- Previous step day refers to the day of the previous step in the sequence. It can take values such as: "Yesterday", "On Saturday", "last Wednesday", "a couple of weeks ago", "In January". This allows SourceWhale customers to save time by not having to look back through their campaigns to find the last email they sent to the person they are contacting.SenderFirstName:
{[senderFirstName]}- Senders' first name is automatically filled in, wherever the sender wishes to add their name.Sender Phone Number Link:
{[senderPhone]}- You can add your phone number in your profile and then use this variable to easily insert your phone number in your outreach.Sender Calendar Link:
{[senderCalendarLink]}- You can insert your calendar link in your profile and use this variable to easily insert your calendar link, e.g. Calendly, in your outreach.
Languages
SourceWhale variables also work in the languages of German, French, Dutch, Danish, Swedish, Japanese, Latvian, Spanish, Italian and Korean.
Please write your content in the chosen language and then within your Campaign Settings -> General -> Variable Language to change the language of the variables.
Reviewing Variables in the Extension
Variables with curly and square brackets {[likeThis]} are filled in at the time of sending the message. e.g 'previousStepDay' or 'customVariable' in the image below.
Variables with curly brackets {{likeThis}} are filled in immediately
e.g {{firstName}} is replaced with 'Julia' in the image below.
Stuck or need some help? Click on the chat icon at the bottom right hand corner to connect with our support team! š¬




